You don't have a content problem. You have a plan problem.
A custom 30-day content playbook — built by hand for your brand, your voice, your offer. Every post mapped. No more staring at a blank screen wondering what to say.
Founder pricing · Limited pilot spots · Built custom, not from a template
I don't teach what I haven't built.
Pulled straight from my own account insights, March 10 – June 7. All organic. That last number is the one that matters: this content reaches people who've never heard of me — which is exactly what your playbook is built to do for you.
That's what every guru sells. So you post — inconsistently, randomly, whatever comes to mind that morning. And nothing moves. Not your following. Not your sales. Not even your confidence.
Here's the truth: the algorithm doesn't reward volume. It rewards clarity. People save and share content that knows exactly who it's for and what it's calling them to. Random posting reads as noise — to the platform and to the people you're trying to reach.
You don't need more content. You need a plan built on who you actually are and what you actually sell.
A complete strategy. Built for you. Not a template.
You answer a deep-dive questionnaire about your brand, your audience, and your offer. Then I build your playbook by hand — and deliver it as two PDFs: one optimized for your screen, one print-ready for your desk.
Identity & Offer
Who you are, who you serve, and the one thing your content actually sells. Everything else hangs on this.
Platform Strategy
Where to post, where not to, and why — chosen for your audience, not the trend of the week.
Content Pillars
Three to four lanes built from your real expertise, so you never stare at a blank screen again.
30-Day Posting Plan
Every post mapped, day by day — format, topic, and call to action included. Open it and execute.
Voice-to-Content Pipeline
A simple system to turn what you already say — talks, calls, voice memos — into a steady stream of posts.
90-Day Targets
The metrics that mean money — saves, shares, and conversations. Not vanity views.
Three steps. Then you post with a plan.
Buy & Answer
Check out, and the questionnaire lands in your inbox the same day. It takes about 30 minutes and does the heavy lifting.
I Build
I study your answers and build your playbook by hand — strategy, pillars, and a full 30-day posting plan.
You Execute
Two PDFs delivered within 7 days. Open it on Day 1 and start posting — no guessing, no blank screens.
This is for builders. Not browsers.
This is for you if
- You have a real offer — a business, a service, a calling you're building in public
- You're tired of guessing what to post and watching nothing move
- You're willing to show up consistently for 30 days with a plan in hand
This is not for you if
- You want to go viral overnight without building anything real
- You want someone to post for you — this is your voice, amplified, not replaced
- You'll buy it, skim it, and let it sit in your downloads folder
The servant who buried his talent wasn't condemned for failing. He was condemned for never putting what he had to work. That's not just a church story — it's a business principle: what you steward, grows. Your voice, your story, your audience — that's the talent in your hands. The playbook is how you put it to work.
Matthew 25 · The Parable of the TalentsAn agency retainer runs $1,500+/mo. Strategy coaching runs $200/hr.
A custom playbook, built by hand:
One-time · Two PDFs · Yours for good
Get Your Playbook — $97This is pilot pricing. When the founding spots are gone, the price goes up.
"Thank you for the report. It is quite thorough. Tomorrow I will begin the 'Do This First' steps. I will place all these activities into my schedule."
Founding Pilot Client · Consulting Firm OwnerMessage sent the day his playbook was deliveredAsked before. Answered straight.
How fast do I get it?
Your playbook is delivered within 7 days of your completed questionnaire. The questionnaire arrives the same day you buy.
I'm just starting out. Will this work for me?
Yes — and honestly, that's the best time. The playbook is built for conversion, not vanity numbers. A small audience with a clear plan beats a big audience with no direction every time.
Do you post for me?
No. I hand you the plan; you keep your voice. The playbook tells you exactly what to post, when, and why — but it's built so the content sounds like you, not like a marketing agency.
What platforms does it cover?
Instagram is the primary focus, with Facebook mirroring built in. If a different platform fits your audience better, your playbook will say so — the strategy follows your people, not a formula.
Is this a template?
No. Every playbook is built from scratch from your questionnaire. Two people who buy this will receive two completely different documents — because they're building two completely different things.
Stop guessing. Start stewarding.
Thirty days from now you'll have posted either way. The only question is whether it was random — or whether it was building something.
Get Your Playbook — $97Founder pricing · Limited pilot spots